Getting married on the ring

Choosing a wedding venue is a celebration in itself. But some couples dare to go a step further. They do not choose a castle, beach or industrial building … but one of the busiest highways in the Netherlands: the A10 ring road of Amsterdam. Bee Agency commissioned us to style the place.

About this project

Who

Bee Agency

What

Wedding venue – 750 years of Amsterdam

Where

Amsterdam Ring Road

When

June 2025

The wedding venue

The wedding venue had to have three elements: The reception, the ceremony site and the cake moment and of course we also created a nice place to accompany this to take pictures of the just married couples.

couples married on the ring this day

We made getting married even more special

It was an incredibly special day. With several couples beaming from ear to ear, happy guests celebrating as if it would never end, and above all: an atmosphere full of love that almost splashed off the tarmac. Even the wedding ring could not have been more special, because where do you find a location as unique as Amsterdam’s ring road A10?

Our team ensured a streamlined set-up and take-down on the day. Our experience with last-minute situations and special locations allowed us to move quickly where needed. This provided peace of mind for all parties involved and gave space to enjoy the moment.

Theme of the project

The request we received was clear: White, taupe and green. It had to be a cheerful wedding venue that still had a natural touch on the asphalt.

We made extensive visualizations of the styling setup. This gave everyone a clear picture in advance of routing, photo spots, seating arrangements and atmosphere.