Last updated: October 29, 2025
BloemBloem Eventstyling values your privacy and handles your personal data with care. In this privacy policy we explain which data we collect, how we use it and which rights you have on the basis of the General Data Protection Regulation (AVG).
1. What data do we collect?
We process personal data that you provide to us, as well as data about the use of our online channels. This may include the following:
- Personal information: Name, address, e-mail address and telephone number
- Website usage: pages visited, click behavior and preferences.
2. Purposes and basis for data processing
We process your data for the following purposes:
- Informing about important developments, new products and services (legitimate interest or consent);
- Conducting market research and analysis to improve our services (legitimate interest);
- Sending newsletters and targeted offers (consent);
- Ensuring security and preventing misuse (legitimate interest).
3. How long do we keep your data?
We do not retain your personal data longer than necessary for the purposes for which it was collected. In most cases, we use the following retention periods:
- Account information: Until you delete your account or after 2 years of inactivity.
- Order data: 7 years (tax retention requirement).
- Marketing data: Until you unsubscribe from newsletters or up to 2 years after the last point of contact.
- Website usage: 26 months (Google Analytics default setting).
4. Sharing data with third parties
We share your data with third parties only if necessary for the performance of our services or if we are required to do so by law. We cooperate with:
- Payment services and delivery partners for order fulfillment;
- Marketing and analytics companies such as Google Analytics (with anonymized data);
- IT service providers who manage our systems.
We have processor agreements with all of these parties to protect your privacy.
5. Your Rights
You have the right to:
- Access the personal data we process about you;
- Correct data if it is incorrect or incomplete;
- Have your data deleted (“right to be forgotten”);
- Object to the processing of your data;
- Transfer your data to another party (data portability).
You may exercise your rights by contacting us at info@bloembloem.nl or marketing@bloembloem.nl. We will respond to your request within 30 days.
6. Cookies and tracking technologies.
We use cookies to make our website function properly and improve your user experience. This includes:
- Analytical cookies: For measuring website traffic (Google Analytics, with IP anonymization).
- Marketing Cookies (if applicable): For personalized advertising (only with your consent).
Upon your first visit to our website, we ask your permission to set non-essential cookies. You can change your cookie settings at any time through your browser settings.
7. Data security
We take appropriate technical and organizational measures to protect your personal data from loss, misuse or unauthorized access. This includes encryption, access control and secure storage in our customer relationship management system.
8. Contact information
Do you have questions about our privacy policy or want to exercise your rights? If so, please contact us:
BloemBloem Eventstyling
Joan Muyskenweg 34 in Amsterdam
info@bloembloem.nl