Charities

Together with our partner company Héman Horecaverhuur, we sponsor several charities and initiatives.

For example, we have been working with the Amsterdam Diner (fighting AIDS) for years, as well as the annual sterrengala (Het Vergeten Kind), Ronald McDonald house, Fonds gehandicaptensport and the Johan Cruyff foundation are some great examples.

Activities for the benefit of society

Each year, we sponsor around 30 events to benefit charities. This primarily involves product sponsorship to large events such as gala dinners. Most of the action items will likely not be communicated, as we view these activities as CSR practices rather than a marketing tool.